301 Redirect

A 301 redirect is a type of HTTP status code used to permanently redirect a web page to a new location. 301 redirects are often used when a website undergoes a redesign, changes its URL structure, or moves to a new domain. 301 redirects tell search engines that the original page has moved permanently to a new location, and that any links or authority associated with the original page should be transferred to the new location. 301 redirects can help maintain SEO rankings and improve user experience by ensuring that users are directed to the correct page, even if they click on an old or outdated link.