Above the Fold

The term "above the fold" refers to the portion of a web page that is visible to a user without having to scroll down. This term originated from newspaper publishing, where important headlines and articles were placed above the fold in order to attract readers' attention. In web design, above the fold content is often used to showcase the most important information, such as calls to action, product features, or promotional messages. However, it is important to note that users may not always see above the fold content, particularly if they are accessing the site on a mobile device or have a smaller screen size. Therefore, it is important to prioritize content based on user behavior and screen size, and to ensure that important information is accessible regardless of where it appears on the page.