Ad Retargeting

Ad retargeting, also known as remarketing, is a form of online advertising that targets people who have previously interacted with a website or a particular product or service. This technique uses cookies to track a user's online behavior and then displays ads to that user based on their past activity. For example, if a user visits a clothing retailer's website but doesn't make a purchase, ad retargeting can display ads for that same retailer's products on other websites the user visits. Ad retargeting is an effective way to reach potential customers who have shown an interest in a brand or product but haven't yet made a purchase. It can also be used to upsell or cross-sell to existing customers.