A backlink, also known as an inbound link or incoming link, is a link from one website to another. Backlinks are important for SEO, as they provide an indication of the quality and relevance of a website's content. Search engines use backlinks as a key factor in determining the authority and popularity of a website, and websites with more high-quality backlinks are generally ranked higher in search engine results pages. Backlinks can be earned through a variety of tactics, including content creation, guest blogging, and influencer outreach.
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