Conversion Rate

Conversion rate is a metric that measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. Conversion rate is an important metric for measuring the effectiveness of a website, as it provides insights into how well the website is meeting its goals. Factors that can affect conversion rate include website design, content quality, ease of use, and the effectiveness of calls to action (CTAs).