Cost Per Click

Cost per click (CPC) is a type of online advertising payment model in which an advertiser pays a publisher or search engine each time a user clicks on their ad. The cost per click can vary depending on a number of factors, including the competitiveness of the keywords being targeted, the quality of the ad and landing page, and the relevance of the ad to the user's search query. CPC is a common pricing model used in search engine advertising, such as Google Ads or Bing Ads.