E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. E-commerce has become increasingly popular in recent years, as more consumers turn to online shopping for convenience and ease of use. E-commerce can take many forms, including online marketplaces, online stores, and digital downloads. E-commerce sites often use a variety of marketing and sales tactics to attract and retain customers, including discounts, free shipping, and customer loyalty programs. E-commerce also presents unique challenges and opportunities for SEO, as it requires careful management of product descriptions, pricing, and inventory.

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