Geo-Targeting

Geo-targeting is a technique used in online advertising to display ads to users based on their geographic location. This can be done using a user's IP address, GPS coordinates, or other location-based data. Geo-targeting allows advertisers to tailor their ads to specific regions or cities, or even to target users in specific locations, such as a particular store or event. This technique is commonly used in local advertising campaigns and can be an effective way to reach users who are most likely to be interested in a product or service.