Keyword Density

Keyword density refers to the percentage of times a keyword or phrase appears on a webpage in relation to the total number of words on the page. It is a metric that was once used by search engines to determine the relevance of a webpage to a particular search query. However, due to the prevalence of keyword stuffing (the practice of overusing keywords to manipulate search rankings), search engines have largely stopped using keyword density as a ranking factor. While it is still important to include relevant keywords on a webpage, it is more important to focus on creating high-quality, informative content that provides value to users.