Local Search

Local search is a search engine optimization (SEO) strategy that helps businesses promote their products or services to customers in their local area. Local search involves optimizing your website and online presence to rank higher in local search engine results pages (SERPs). This is done by targeting location-based keywords and phrases, such as “coffee shops near me” or “best pizza in [city]”.

One of the key components of local search is creating and maintaining a Google My Business profile. This allows businesses to appear in Google Maps and in the Local Pack, the box of local business listings that appear at the top of Google SERPs. Local search also involves optimizing your website for local search by including your business address, phone number, and other relevant information on your website.

By implementing a local search strategy, businesses can increase their visibility and attract more customers in their local area. This is especially important for small businesses, as local search provides a cost-effective way to compete with larger companies that have a national or global reach.