Pay per click (PPC) is a type of online advertising in which advertisers pay each time a user clicks on one of their ads. PPC ads are typically displayed on search engine results pages (SERPs) and other websites, and can be targeted based on a variety of factors, including keywords, demographics, and user behavior. PPC can be an effective way to drive traffic and conversions for businesses, but it requires careful planning, targeting, and optimization to be successful.

No previous glossary item
No next glossary item