Quality Score

Quality score is a metric used in pay-per-click (PPC) advertising to measure the relevance and quality of a landing page and its corresponding ad. It is used by search engines like Google to determine the ad rank and cost per click (CPC) of a given ad.

The quality score is determined by several factors, including the relevance of the landing page to the ad, the click-through rate (CTR) of the ad, and the historical performance of the ad and landing page. A higher quality score can result in a higher ad rank and a lower CPC, which can lead to a better return on investment (ROI) for advertisers.

To improve quality score, advertisers should focus on creating relevant and compelling ads that match the keywords and search terms being targeted. They should also ensure that the landing page provides a good user experience and is relevant to the ad and the search intent of the user.