Return on Investment


Return on Investment (ROI) is a performance metric used to measure the profitability of an investment or project. It is calculated by dividing the net profit by the cost of the investment, and then multiplying by 100 to express the result as a percentage. ROI is used to evaluate the success of a business investment and to compare different investment options.

ROI can be used to assess the effectiveness of marketing campaigns, website optimization efforts, and other business activities. A positive ROI indicates that the investment is profitable, while a negative ROI indicates that the investment is losing money.

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