Search Engine Marketing
Search Engine Marketing is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. The goal of SEM is to drive targeted traffic to a website, with the hope of converting visitors into customers. SEM typically involves a combination of pay-per-click (PPC) advertising, search engine optimization (SEO), and other search marketing tactics.
One of the main advantages of SEM is that it allows businesses to reach their target audience at the right time, with the right message. By bidding on keywords relevant to their products or services, businesses can display their ads in search results, and only pay when someone clicks on their ad. This targeted approach can help businesses increase their return on investment (ROI) compared to other forms of advertising.