User Persona

A user persona is a fictional character created to represent a specific type of user for a website, app, or other digital product. User personas are typically based on research and data about real users, and are used to guide the design and development of digital products to better meet the needs and preferences of users. User personas can help designers and developers create more user-centered and effective designs by helping them understand the goals, motivations, and behaviors of different types of users.

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